In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. In 1935, Western Union has put into operation first intercity fax communication. In April 1851 companions registered in Albany New York and Mississippi Valley Printing Telegraph Company (NYMVPTC), which included founded two years before New York State Printing Telegraph Company. Money transfer is a matter of minutes, at any distance. July 3, 1884 the company's shares were included in the calculation base for the newly created stock index Dow Jones Transportation Average. The Western Union Company is a leader in global payment services 1970 - a new service called Gold Card Loyalty Program Western Union