Western Union has taken of 451st position in the rating Fortune 500 in 2009, having moved from 473rd line in 2008. In the 30's of the twentieth century, Western Union has become the world's largest telegraph company. In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. In 2007 the company made 167.7 million transactions on money transfers between individuals and 404.6 million transactions between physical and legal persons. In 1914 Western Union engineers invented the first payment card - a prototype of the modern credit card.