In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. Most service points of Western Union work in the time convenient for customers throughout the week and throughout the year. July 3, 1884 the company's shares were included in the calculation base for the newly created stock index Dow Jones Transportation Average. One of the common kinds of money transfer is a transfer via the international system of Western Union. Number of active holders of "Golden Card" of Western Union amounted to 9.5 million people worldwide.