In 1988, the company undertook a massive reorganization in response to rapidly changing business conditions. In particular, this need has arisen due to many technological changes that have taken place at that time. Company name was changed from Western Union Telegraph Co. to Western Union Corp. America was on the verge of civil war and needed a reliable connection between the North and South. On the telegraph market of the USA at this time were operated with six large companies: American Telegraph Company, New York Albany and Buffalo Electro-Magnetic Telegraph Company, Atlantic and Ohio Telegraph, Illinois & Mississippi Telegraph Company, New Orleans & Ohio Telegraph Company, and the brainchild of Sibley & Co. - The Western Union Telegraph. In 1920, Western Union has implemented the world's first transmission of images over the ocean. Leaving the idea of expansion into Europe, Western Union took up the expansion of services in the U.S. market. In October 2006 the company made an initial public offering of shares on the New York Stock Exchange, becoming independent from First Data company. By 1861 Western Union telegraph lines entangled the whole America. It's time to explore Europe. In 1933, by the Western Union Company were invented "singing telegrams". In 1914 Western Union engineers invented the first payment card - a prototype of the modern credit card. Number of active holders of "Golden Card" of Western Union amounted to 9.5 million people worldwide. Western Union made so that the time in all of American civil services was the same.