The presence of Western Union Gold Card at the client greatly simplifies the process of further processing of money transfers of and reduces the operation time for the sending of money, as the "Gold Card" is a carrier of the personal information about the client. As a result of 2011, net income of Western Union has increased by 28% to $ 1.165 billion, the company reported. Leaving the idea of expansion into Europe, Western Union took up the expansion of services in the U.S. market. In the early 60s Western Union has put into operation transcontinental microwave system of data transmission via radio waves, completely replacing the web of telegraph poles and wires. The size of the commission fee for the transfer is charged according to the Western Union tariffs and depends on the amount of money sent. By 1861 Western Union telegraph lines entangled the whole America. It's time to explore Europe. On the market was placed about 765 million of ordinary shares of the company. On the first day trading on the exchange the company's shares rose by 3.3% and the cost was $ 19.96. Number of active holders of "Golden Card" of Western Union amounted to 9.5 million people worldwide.