In 1988, the company undertook a massive reorganization in response to rapidly changing business conditions. In particular, this need has arisen due to many technological changes that have taken place at that time. Company name was changed from Western Union Telegraph Co. to Western Union Corp. The presence of Western Union Gold Card at the client greatly simplifies the process of further processing of money transfers of and reduces the operation time for the sending of money, as the "Gold Card" is a carrier of the personal information about the client. In the 30's of the twentieth century, Western Union has become the world's largest telegraph company. July 3, 1884 the company's shares were included in the calculation base for the newly created stock index Dow Jones Transportation Average. The Western Union Company is a leader in global payment services In 2007 the company made 167.7 million transactions on money transfers between individuals and 404.6 million transactions between physical and legal persons.