In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. In 1935, Western Union has put into operation first intercity fax communication. In 1877, starting from September, New York City residents began to have the opportunity to check the time on clock with the "time ball", located on the roof of constructed in the same year a new corporate headquarters - Western Union Building. Western Union incomes for 2007 have made $4,9 billion US dollars, and the quantity of transactions has made 572 million. In the 1910-1920 years. Western Union is actively engaged in researching, innovating in the field of data transmission.