In 1988, the company undertook a massive reorganization in response to rapidly changing business conditions. In particular, this need has arisen due to many technological changes that have taken place at that time. Company name was changed from Western Union Telegraph Co. to Western Union Corp. In the early forties of the 20th century, Western Union has used the first time a commercial intercity microwave transmission system. America was on the verge of civil war and needed a reliable connection between the North and South. On the telegraph market of the USA at this time were operated with six large companies: American Telegraph Company, New York Albany and Buffalo Electro-Magnetic Telegraph Company, Atlantic and Ohio Telegraph, Illinois & Mississippi Telegraph Company, New Orleans & Ohio Telegraph Company, and the brainchild of Sibley & Co. - The Western Union Telegraph. Leaving the idea of expansion into Europe, Western Union took up the expansion of services in the U.S. market. In 1866, Sibley ordered the engineers to develop a Western Union telegraph system of stock quotes in real time. July 3, 1884 the company's shares were included in the calculation base for the newly created stock index Dow Jones Transportation Average. Before transition to remittances Western Union company rendered services on sphere of cable communication. Western Union for more than 130 years provides money transfer services to its customers. Gold Card Loyalty Program Western Union