In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. Leaving the idea of expansion into Europe, Western Union took up the expansion of services in the U.S. market. Another invention of Western Union - time synchronization. In October 2006 the company made an initial public offering of shares on the New York Stock Exchange, becoming independent from First Data company. In the 1910-1920 years. Western Union is actively engaged in researching, innovating in the field of data transmission. Western Union for more than 130 years provides money transfer services to its customers.