The presence of Western Union Gold Card at the client greatly simplifies the process of further processing of money transfers of and reduces the operation time for the sending of money, as the "Gold Card" is a carrier of the personal information about the client. Leaving the idea of expansion into Europe, Western Union took up the expansion of services in the U.S. market. July 3, 1884 the company's shares were included in the calculation base for the newly created stock index Dow Jones Transportation Average. Before transition to remittances Western Union company rendered services on sphere of cable communication. In 1849, Selden and Sibley, the founders of the future Western Union, created the New York State Printing Telegraph Company.