In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. In 1935, Western Union has put into operation first intercity fax communication. By 1861 Western Union telegraph lines entangled the whole America. It's time to explore Europe. In 2007 the company made 167.7 million transactions on money transfers between individuals and 404.6 million transactions between physical and legal persons. Western Union incomes for 2007 have made $4,9 billion US dollars, and the quantity of transactions has made 572 million. Before transition to remittances Western Union company rendered services on sphere of cable communication. Transaction with Fexco has allowed Western Union to control directly more than 10 thousand points of service, which belonged to Fexco in 7 European countries (Spain, UK, Sweden, Ireland, Denmark, Norway and Finland). In the 1910-1920 years. Western Union is actively engaged in researching, innovating in the field of data transmission.