In the early forties of the 20th century, Western Union has used the first time a commercial intercity microwave transmission system. 1980 - for the first time in the history of Western Union revenues from money transfers exceeded the income from the telegraph service. Western Union offers one of the easiest ways for families and friends to send money and stay connected almost anywhere in the world. In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. In 1877, starting from September, New York City residents began to have the opportunity to check the time on clock with the "time ball", located on the roof of constructed in the same year a new corporate headquarters - Western Union Building. Money transfer is a matter of minutes, at any distance. July 3, 1884 the company's shares were included in the calculation base for the newly created stock index Dow Jones Transportation Average. Sibley, the founder of Western Union, did not build a new telegraph lines, and persuaded the other players to join. American Telegraph Company, however, still had to buy it.