In the early forties of the 20th century, Western Union has used the first time a commercial intercity microwave transmission system. In 1920, Western Union has implemented the world's first transmission of images over the ocean. In order to increase competitiveness and market expansion of its services, Western Union launched a program of loyalty Western Union Gold Card for customers, who has repeatedly made money transfers via Western Union. In 1935, Western Union has put into operation first intercity fax communication. Most service points of Western Union work in the time convenient for customers throughout the week and throughout the year. Payment systems are one of basic elements of infrastructure of e-commerce. The Western Union Company is a financial services and communications company based in the United States. In 1849, Selden and Sibley, the founders of the future Western Union, created the New York State Printing Telegraph Company. The first offices of company were located in the Reynolds Arcade building in Rochester, New York. The sign above the main entrance to the building - Western Union for more than 130 years provides money transfer services to its customers.