Technology continues to play a key role in increasing MoneyGram transaction speed, automating and streamlining processes, and creating new functionality. In 2010, MoneyGram announced a donation of U.S. $ 200,000 from the International Red Cross to help the people of Pakistan in fighting with the effects of flooding. Money transfer platform of MoneyGram will be integrated with the mobile platform LinqUs, which will allow customers to make international transfers with a mobile phone. Bank services of MoneyGram on money transfer are available only to individuals. Until 2004, the owners of MoneyGram were Viad Corp and Travelers Express Company Inc. The benefits of money transfers by MoneyGram: branching of network of the implementation of transfers across the world. In March 2012, the company MoneyGram merged with the network of U.S. payment centers ZipZap.