Money transfers via MoneyGram system can be used as by bank customers, and by people who do not have bank accounts. MoneyGram's total revenue for the 2nd quarter of 2012 was $ 330.1 million, having been increased on 7% compared to $ 310 million in Q2 2011. Money transfer platform of MoneyGram will be integrated with the mobile platform LinqUs, which will allow customers to make international transfers with a mobile phone. The Global Funds Transfer segment is the primary segment of MoneyGram, providing money transfer and bill payment services to consumers, who are often unbanked or underbanked. MoneyGram completed the rollout of simplified pricing for money transfer services in the U.S., an initiative that began last year.