When sending the transfer via MoneyGram in one currency and receiving it in another, then currency conversion is carried out at the current rate of sales of current service point. Very intensive and focused approach has helped MoneyGram to grow business at a rapid pace and establish MoneyGram as a global player in the marketplace. In MoneyGram were added or converted new currencies in an additional 29 countries during the past year, providing consumers with a wide array of currency payout options. In 2010, MoneyGram announced a donation of U.S. $ 200,000 from the International Red Cross to help the people of Pakistan in fighting with the effects of flooding. Money transfer platform of MoneyGram will be integrated with the mobile platform LinqUs, which will allow customers to make international transfers with a mobile phone. MoneyGram point-of-sale systems are continually upgraded to provide the latest new products and functionality.