MoneyGram International, one of the leaders in the market of international money transfers, announced about its entering the market of Bosnia and Herzegovina, started cooperation with the country's largest bank Nova Bank. When sending the transfer via MoneyGram in one currency and receiving it in another, then currency conversion is carried out at the current rate of sales of current service point. In due time MoneyGram separated from the Western Union and became an independent brand. The Global Funds Transfer segment is the primary segment of MoneyGram, providing money transfer and bill payment services to consumers, who are often unbanked or underbanked.