Typically new members of the credit union become citizens having suretyship or recommendations from their friends - members of the credit union. First central bank of credit unions appeared in 1876. Credit unions began to appear rapidly in many European countries. Membership in the credit union forms responsible citizens and conscientious attitude to their obligations as a norm of behavior, identify the value of a decent man's reputation in the business turnover. The relationship between credit unions and shareholders arise from the membership and are not customer relationship. On the consumer credit market in the U.S. credit unions are on the third place after the commercial banks and finance companies and are ahead of savings institutions, not taking into account the loans on real estate.